Amazon Is in Talks to Buy AI Startup Decart, WSJ Reports

Amazon.com Inc. is in negotiations to acquire AI startup Decart AI in a deal that could be valued at around $7 billion, the Wall Street Journal reported, as relayed by Bloomberg.

The reported valuation puts a concrete price on Amazon's appetite for artificial intelligence assets. A $7 billion purchase would rank as a sizable move into a private AI company, and the talks signal Amazon is weighing an acquisition rather than a partnership or minority stake. The report describes negotiations only; no agreement has been announced.

Interpretation: a deal near that figure would give investors a clearer read on how much Amazon is willing to pay for AI capability it chooses to own outright. A price of roughly $7 billion would also set a reference point for how acquirers value private AI startups, a benchmark other buyers and sellers may cite in their own discussions.

Talks can stall or collapse before signing, and the final price could differ from the reported figure. Traders should treat the $7 billion number as a negotiating range, not a done deal.