Should You Buy Salesforce Stock Before the Huge Investor Update?

Salesforce (CRM) CEO Marc Benioff executed a record $27 billion stock buyback in a single quarter as the company confronts what he terms the "SaaSpocalypse"—market fears that AI substitutes could erode the CRM giant's business model. The stock has dropped over 30% in 2026 heading into its upcoming quarterly earnings report.

Benioff is pushing back against Wall Street's concern that AI technology poses an existential threat to Salesforce's software-as-a-service model. The massive buyback program represents the company's largest single-quarter capital return in its history, deployed amid mounting pressure on the stock price.

The timing of the buyback blitz ahead of earnings suggests management sees significant value at current levels. However, the 30% decline reflects investor skepticism about whether traditional CRM platforms can defend market share as newer AI-native tools gain traction.