Why I'm Still Not Buying The Trade Desk Stock After a 90% Drop

TTD has collapsed 90% to approximately $14, but analyst Daniel Sparks from The Motley Fool says the stock remains a pass. The advertising technology platform is guiding revenue down 12% year-over-year, a sharp reversal from 18% growth, and profits are weakening alongside the top-line pressure.

The company retains $1.5 billion in cash and boasts customer retention above 95%, but Sparks argues these strengths don't offset the core problem: advertisers are pulling back. Management's cost-cutting efforts won't solve a demand drought, and without visibility into when ad spending stabilizes, the risk remains elevated despite the dramatic selloff.

Sparks is explicit about his entry condition: he needs to see revenue guidance flip positive and evidence that demand pressures are easing before establishing a position. Until those catalysts materialize, the 90% drawdown isn't enough to compel a buy.